About Us


About us

Founded in 1998, L’Image Home Products designs, develops & manufactures a wide range of electrical products. Our product portfolio includes light bulbs with latest LED technology, indoor & outdoor lighting fixtures, LED under-cabinet fixtures, single use and rechargeable batteries as well as power electricals. At L’Image, we differentiate our product lines through innovation offering a compelling value to the marketplace under trusted brands. Our commitment to develop and distribute energy-efficient lighting products was recognized by Natural Resources Canada with the Energy Star® 2016 Manufacturer of the Year award in Lighting. 

We are the licensee of the Sunbeam brand for all our product categories in the USA, Canada and the UK. We also market our products under our own Enviro-Bulb, Home Luminaire, Home Luminaire Outdoor & L’Image Home brands in addition to private label brands for a number of major retailers throughout North America & Europe.

Our experienced China based team of quality control inspectors, engineers and supply chain teams work closely with our manufacturing partners overseas to ensure we supply products with the highest quality standards and on time deliveries. Our Sales, Marketing and Customer Service teams at our headquarters in Montreal, Canada provide the highest level of support to our retail partners at all levels. 

Our Team

Michael Prazoff

Chairman & Founder

Ian Mendez

President & CEO

Jerry Zuchowicki

Chief Strategy Officer

David Durian, Eng., PMP

Vice President, Engineering & Compliance

Elizabeth Scott

Vice President, Business Development

Raffi Baltayan

Sr. Director, Marketing 

Ron di Narzo

Sr. Director, Operations

Ruth Bilefsky

Sr. Director, Product Management 

Claudia Lai

Director, Product Development 

Gillian Saidman

Director, Utility and Government Programs

Lerna Sukyas

Marketing Manager 

Bozena Bortkiewicz

E-Commerce & Digital Media Manager

Stephanie Wong

Art Director

Emilie Vennes

Sales Support Manager

Robbie Kwee

Senior Category Manager

Ming Xu

Senior Category Manager 

Cassandra Clarke

Category Manager

Joan Hua

Category Manager

If you are interested in becoming a part of this dedicated team, do not hesitate to check our job postings on our LinkedIn company page.

The Elite Group

From modest beginnings in 1987 as a North American import agent for affordable home lighting fixtures, the Elite Group Inc. has evolved into one of the leading designers, out-sourced manufacturers, and distributors of home lighting, décor and electrical accessories, and small appliances.

Highly entrepreneurial and innovative, the Elite Group consists of specialized divisions including L’Image Home Products with the expertise and freedom to serve specific markets in exactly the manner they require. Efficiency and productivity are hallmarks of the Elite Group, found in our leading-edge purchasing, manufacturing and distribution systems. Good taste and market anticipation are clearly evidenced with our market analysts and trend designers who scour the globe to market appropriate products, emerging lifestyle trends and identify high potential markets.

Our Philosophy

Our philosophy in dealing with our customers is a relatively simple concept. We strive for innovation in our product line. We are able to provide our customers with the most innovative and high quality product line, at a competitive price, within a relatively short time. In doing so, we rely on our employees to make this concept hold true.

Our employees are our most important resources and our corporate environment reflects that statement. The commitment and loyalty our team delivers each and every day are the major reasons behind our success.  We are committed to providing an enriching, secure and rewarding environment for our staff.

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