About Us


About us

Founded in 1998, L’Image Home Products designs, develops & manufactures a wide range of electrical products. Our product portfolio includes light bulbs with latest LED technology, indoor & outdoor lighting fixtures, LED under-cabinet fixtures, single use and rechargeable batteries as well as power electricals. At L’Image, we differentiate our product lines through innovation offering a compelling value to the marketplace under trusted brands. Our commitment to develop and distribute energy-efficient lighting products was recognized by Natural Resources Canada with the Energy Star® 2016 Manufacturer of the Year award in Lighting. 

We are the licensee of the Sunbeam brand for all our product categories in the USA, Canada, UK and of the Polaroid  brand for light bulbs, lighting fixtures and rope lights in USA, Canada, Spain and Russia as well as batteries in Russia. We also market our products under our own Enviro-Bulb, Home Luminaire, Home Luminaire Outdoor & L’Image Home brands in addition to private label brands for a number of major retailers throughout North America & Europe.

Our experienced China based team of quality control inspectors, engineers and supply chain teams work closely with our manufacturing partners overseas to ensure we supply products with the highest quality standards and on time deliveries. Our Sales, Marketing and Customer Service teams at our headquarters in Montreal, Canada provide the highest level of support to our retail partners at all levels. 

Our Mission

To continually develop and offer consumers innovative quality products for their home which provide compelling value.

Our Team


Michael Prazoff

Chairman & Founder

Ian Mendez

President & CEO

Jerry Zuchowicki 

Chief Strategy Officer 

David Durian, Eng., PMP

Vice President, Engineering & Compliance

Elizabeth Scott

Vice President, Business Development

Raffi Baltayan

Senior Director, Marketing

Claudia Lai

Director, Product Management

Nadia Pecoraro

Director, Operations

Gillian Saidman

Director, Utility & Government Programs

Lerna Sukyas

Marketing Manager

Bozena Bortkiewicz

E-Commerce & Digital Media Manager

Emilie Vennes

Sales Support Manager

Adena Klein

Account Manager

Julia Cleary

Account Manager

Ming Xu

Senior Category Manager

Joan Hua

Category Manager

Robbie Kwee

Category Manager

Cassandra Clarke

Category Manager

Stephanie Wong

Art Director

If you are interested in becoming a part of this dedicated team, do not hesitate to check our job postings on our LinkedIn company page.


The Elite Group

From modest beginnings in 1987 as a North American import agent for affordable home lighting fixtures, the Elite Group Inc. has evolved into one of the leading designers, out-sourced manufacturers, and distributors of home lighting, décor and electrical accessories, and small appliances.

Highly entrepreneurial and innovative, the Elite Group consists of specialized divisions* including L’Image Home Products with the expertise and freedom to serve specific markets in exactly the manner they require. Efficiency and productivity are hallmarks of the Elite Group, found in our leading-edge purchasing, manufacturing and distribution systems. Good taste and market anticipation are clearly evidenced with our market analysts and trend designers who scour the globe to market appropriate products, emerging lifestyle trends and identify high potential markets.


Our Philosophy

Our philosophy in dealing with our customers is a relatively simple concept. We strive for innovation in our product line. We are able to provide our customers with the most innovative and high quality product line, at a competitive price, within a relatively short time. In doing so, we rely on our employees to make this concept hold true.

Our employees are our most important resources and our corporate environment reflects that statement. The commitment and loyalty our team delivers each and every day are the major reasons behind our success.  We are committed to providing an enriching, secure and rewarding environment for our staff.


*For more information on these divisions, please visit www.elitegroupinc.ca